Toolkit for Spoonie Ambassadors
Fewer than 500 Spoon-billed Sandpipers are left in the wild, and each one is looking for an adopter. Every person you tell might adopt one. This page has ideas for how to help and everything you need to share: the video, social posts, a carousel, cover photos and a profile frame.
Pick one. Or pick several.
Give or ask for a Spoonie
- Ask for one for your birthday or another special occasion
- Give one as a present, or in someone's memory
- Make it a wedding favour or a company gift
Rally a group
- Run a birthday fundraiser on Facebook or Instagram
- Adopt as a club, office or scout troop
- Ask your employer to match your gift
Spread the word
- Add the Spoonie frame to your profile photo
- Share the video, carousel or a post
- Tell your local paper, radio or newsletter
Bring it to a school
- Adopt for a class or the whole school
- Give our kids' presentation, or pass it to a teacher
- Covers ecology, biology and geography
Keep it going
- Take the Flyway Challenge: walk, run or cycle for sponsors
- Pass this page on to three people
Everything you need to share
Download any image, copy a caption, and post it. Always include the adoption link: internationalconservationfund.org/spoonie
The Adopt a Spoonie film
Share it in your feed or Stories, or play it before a talk. Download it from Google Drive to post it natively, since uploaded videos get more reach than links.
Fewer than 500 Spoon-billed Sandpipers are left in the world, and each one is looking for an adopter. Watch how a tiny shorebird with a spoon for a beak is being brought back from the brink, then adopt yours: internationalconservationfund.org/spoonie #AdoptASpoonie
“Ask me about Spoonies”
Add the frame to your profile photo so friends ask you about the campaign. It takes a minute, and your photo never leaves your device.
Spoon-billed Sandpiper illustration by Szabolcs Kokay
Then set it on Facebook
- Open Facebook and tap your profile picture.
- Choose Select profile picture and pick the image you downloaded.
- Optional: tap Make temporary to switch back to your old photo after a week or a month.
- Tap Save. Add a caption with the link so friends can adopt too.
The same image works for Instagram, WhatsApp and LinkedIn.
The Spoonie story in five swipes
Upload all five to one Instagram or Facebook post, in order.
Spoonies are looking for adopters. Swipe to see how field partners in Bangladesh, Myanmar, China and Thailand slowed the decline, and where we're going next in Vietnam. Adopt one of the last 500: internationalconservationfund.org/spoonie #AdoptASpoonie
Ready-to-post images
Name a Spoon-billed Sandpiper and help protect its whole flyway, from the Arctic tundra to Southeast Asia. Fewer than 500 remain. Adopt yours: internationalconservationfund.org/spoonie #AdoptASpoonie
Cover photos
On Facebook, tap your cover photo, then Upload photo. The text is placed so it stays visible on phones too.
Planning a school visit, a talk or a group fundraiser? We'll send you the kids' presentation, slides and posters.
scott@internationalconservationfund.org